1. Use keyword in the link text of your inbound links. Keyword is the search term used to find a good site on search engine. If your page has to be listed with good ranking with a search term ‘popular software’, then use ‘popular software’ as the anchor text for the inbound link to your site. 2. Use keywords as link text from relevant web sites and other similar words from websites with high page rank which are not relevant to your web site. 3. Don’t link only to your home page but link to other pages also of your website and place links to your home page from other pages of your site. 4. Get your inbound links be built with anchor text only but not with scripts or no follow attributes which cannot be parsed by search engines. 5. Before building inbound links to your page from another page just ensure that the page has good page rank. To check the page rank download google toolbar in which a tool displays the google page rank. 6. Build a page with name links with your link code so as to enable link exchange with other sites.
No Comments | Tagged : inbound links, keyword, page rank | read more...Like how inbound links are important to your site the outbound links are also important which influence search engine rankings. Links to other web pages tell search engines that your site can be trusted and there is nothing to hide in your site. These outbound links should not be used to the sites with negative information. Outbound links also creates back links to your site. If your outbound link links a web page where a link to your page is placed that also gives good results. But you should not use many back links to your site. If you link to high quality sites with good page rank, search engines associates your page with the pages of those sites. If you have not good outbound links your visitor may go back to search engine which will also give negative effect. Never have out bound links to the spammers which might effect to a ban of your site by search engines from their search results.
No Comments | Tagged : outbound links, page rank, search engine rank | read more...Almost every search engine use inbound links to rank a web page. Link popularity is the concept that most effects the search engine rankings. If a good site links to your page this tells search engine that there is some thing interesting and useful information on your page and it may give some popularity to your site. Inbound links also tells the search engine that your site is reliable and trustworthy. This trustability of your page depends on the page rank (different from search engine rank) that every search maintains. This page rank improves only with inbound links to your page. As many inbound links you get to your page the more the page rank will improve to your page. But all these inbound links should come from good and relative sites which already have some good page rank. The inbound links to your page must improve steadily but not rapidly. If you start building links rapidly search engines may think your page as spam and put your page in sand box.
No Comments | Tagged : inbound links, page rank, search engine rank | read more...