1. Use keyword in the link text of your inbound links. Keyword is the search term used to find a good site on search engine. If your page has to be listed with good ranking with a search term ‘popular software’, then use ‘popular software’ as the anchor text for the inbound link to your site. 2. Use keywords as link text from relevant web sites and other similar words from websites with high page rank which are not relevant to your web site. 3. Don’t link only to your home page but link to other pages also of your website and place links to your home page from other pages of your site. 4. Get your inbound links be built with anchor text only but not with scripts or no follow attributes which cannot be parsed by search engines. 5. Before building inbound links to your page from another page just ensure that the page has good page rank. To check the page rank download google toolbar in which a tool displays the google page rank. 6. Build a page with name links with your link code so as to enable link exchange with other sites.
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